bsm-partners
https://cdn.prod.website-files.com/6748bda9c010f409f7c7ecd9/6ad3eeaef233fcffff961c67_bsm-kv-hd.mp4
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How it came together
A family of services under one name. The system gives each service its own color within one geometric language of lines and arcs, so everything reads as BSM, from the guidelines to the trade show floor.
Made with my team at Prisma.