Homepage hero, running live. Move over it, then scroll.
forma-fertility
forma-hero
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Giving fertility care a shape.
The strategy took aim at what patients dreaded: the gatekeeping, the black box of results, the cliff between an OB-GYN visit and a five-figure IVF cycle. The name Forma answers with shape and agency. Eight dots form a circle that returns to itself, one for each person, and a soft gradient sphere gives the brand a second, quieter voice.
One page, built to move.
I built the single-page site as a Next.js prototype with GSAP scroll motion and handed it to the client’s developers.
Made with my team at Prisma.