Sam’s Club ISB

Pencil to scene

sams-club-isb

2400

1350

From pencil to page, at retail speed.

My focus is the excitement pages, real people using the products in candid moments. I take each scene from the written brief to a color comp to the graphite pencil the client approves, so composition and product placement are locked before a photo is shot.

Brief to color comp to pencil
Brief to color comp to pencil
Pencil sketches wiping over to the finished scenesThe same pencils and scenes, a few beats laterThe same pencils and scenes, a few beats further on
Pencil to scene
Scenes
Scenes

Built to scale with every issue.

I also own the digital side: the theme-mode component system in Figma, the plugin that fills, reskins and exports ads at volume, and the social film. And I help put the books together, from layout to the printed spread.

On set at the shoot
On set at the shoot
Social film
Social film
Digital ads
Digital ads
Homepage takeover
Homepage takeover

Made with my team at Prisma.

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